Wallace & Gromit: Big Fix Up

Partnering with Aardman, Sugar Creative (as part of Fictioneers) are creating a new genre-defining immersive experience based on the Wallace & Gromit characters.

The new immersive experience will be realised through innovation and technology, bringing Wallace & Gromit alive in an entirely new way whilst also creating a new platform for storytelling. The ambitious project includes a multi-month campaign leading into a groundbreaking location-based multi-user augmented reality experience in 2020.

The project was chosen and funded by UK Research and Innovation (UKRI) as part of the Audience of the Future program, which is a key part of the Government’s Creative Industries Sector Deal announced in March 2018, the consortium has been awarded a multimillion-pound R&D grant to explore and pioneer cutting-edge immersive experiences. And now, working hand-in-hand with Aardman, they will bring a brand-new adventure in the lives of Wallace & Gromit.

For more information on the project see the links below;

Project social media
Fictioneers website
UKRI: Audience of the Future