Sugar win national UKRI bid. 

We are extremely proud to announce that Sugar, as part of a consortium of other industry leaders have recently won a bid from UKRI to use state of the art techniques to produce a new and immersive multiuser storytelling experience.

This flagship initiative by the UK government to develop innovation in entertainment will form a key element in the presentation of both Wales and the UK as a whole as global leaders in harnessing Augmented reality, Mixed reality, and Virtual reality tech to define the experiences of the future for global entertainment audiences.

We are extremely excited to be delivering a project of this prestige and extremely proud to represent the best in creative innovation Britain has to offer.