Avoir.Fashion

Creation of both a high end chic brand for new online venture and the associated website.

Background

Avoir approached us to help deliver their innovative vision of an online comparison portal focused on allowing users to compare all aspects of purchasing luxury fashion.

Challenge

Avoir needed a brand that would communicate to lovers of luxury fashion whilst also embodying the idea of shopping smart, all without reducing the experience and excitement of shopping for high end brands. 

Outcome

We created a full brand fro Avoir focused on elegance and honesty, with clean typography and bold imagery. From the use of abstracted mathematical symbols to a core colour scheme that changes with the seasons the brand creates a harmony between luxury and intelligence.

To deliver this to market we created a suite of both static and motion based marketing assets allowing that brand to inhabit both traditional and digital environments effectively. To deliver the technical side we created an advanced API based website drawing in global data and running calculations in real time all the while offering the user an easy and personal experience.

Avoir.Fashion website