British Academy Cymru Awards

Background

British Academy Cymru Awards celebrates the very best Welsh talent in the Film, Television and Video Game Industries. They set the gold standard for industry practitioners. Their vision is to support, develop and promote the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public.

Challenge

With 2016 heralding the 25th anniversary of British Academy Cymru Awards we were proud to partner with British Academy Cymru Awards to create a unique Augmented Reality celebratory app for use at the award ceremony.

Solution

A bespoke app was designed and developed where event attendees could scan the award brochure advert and watch 2 documentary featurettes. Additionally, the app contains an interactive image gallery and a 3D model of the British Academy Cymru award.

Posters throughout the venue also adopted AR with the experience superimposing a digitally rendered image of the British Academy Cymru award. This encouraged the event attendees to virtually hold the award and share with their friends across social media.

We would like to thank the team at FabLab Cardiff for their help in the production of the 3D award.

Download the British Academy Cymru AR App