We Wear The Same Shirt

Background

'We Wear The Same Shirt' is an initiative launched in conjunction with The Welsh Football Trust and Time To Change Wales which core aim is to tackle the stigma and discrimination faced by people with mental health problems.  

Challenge

We were approached by Time To Change Wales (TTCW) to design and create a website aimed at Welsh football supporters, helping reduce the stigma associated with mental health issues. The website had to engage and enthuse the audience enough for them to share the content. Another key factor was for the website to accommodate future clubs with the launch initially targeting fans of 2 Welsh League clubs and the national side.

Solution

Through working closely with TTCW we were able to obtain a clear understanding of the campaign's restrictions, objectives and goals:

Familiar Content Management System (CMS)
A key requirement was the use Concrete5 as its CMS due to it being the system employed by TTCW within their main website. This helped reduce costs, quicken development and importantly aided the ongoing maintenance of the site.

Create a thought-provoking engaging experience
We employed a variety of methods which included social media sharing, a league table to display pledges and how regions in Wales are performing to help end ending mental health stigma. (100+ pledges were made on the first day of the campaign).

We Wear The Same Shirt website